Over the past five years garment production worldwide has doubled and wearing time has been halved. Fashion has degenerated into a polluting disposable product. The fashion industry is considered one of the world's biggest polluters, with ecological exploitation and inhumane working conditions on the agenda. Behind this is the fast fashion business model, which has turned clothing into a disposable product.

But there are also more and more sustainable counterstrategies. "Fair fashion" tries to make the textile fibers environmentally friendly and with socially acceptable working conditions - cotton can also be grown organically, the good old flax is experiencing a renaissance and new fibers such as "Tencel" are produced in an environmentally friendly way from wood. But it is also about improving the situation of the seamstresses, slowing down the cycles of using clothes and thus achieving a change in the way people deal with fashion.

The producers of fair fashion fall back on slow fashion, upcycling, local and organic production. They sew their clothes themselves or lend them out. For example, the skirts and blouses of Swiss fashion designer Chloed Baumgartner used to be men's suits and men's shirts. The linen jeans by Flachsbauer Stefan Fölser from the Bohemian Forest, in turn, have only covered a tenth of the distance of conventionally produced jeans during their production. The clothes of the Viennese designer Katharina Mühlberger are made of Indian fairtrade organic cotton and were tailored by a cooperative of socially disadvantaged women from the slums of Mumbai.

In the 3sat documentary, Kurt Langbein and Anna Katharina Wohlgenannt tell of the discovery of new and old fibers, of the multiple use of clothes - and of the difficulties of consumers to find sustainable goods and reputable eco-labels in the shops.