The Styrian mountain farmer Christian Bachler takes up arms on Facebook against the eloquent journalist and Falter editor-in-chief Florian Klenk. Klenk praised a judgement in which a farmer was sentenced for the dangerous behaviour of his cows. Bachler calls him an "arrogant bobo-in-chief" , who ignores the situation of farmers: "Get off your bobo steed and come for a practical training".

250,000 people watch the video.

Klenk comes and gets to know Bachler's world. The fierce argument turns into a friendship.

Bachler is known as rebell: his system-critical stories and picture stories on Facebook have 30,000 followers. The rebel runs an alternative farm in  the styrian mountains with cows, alpine pigs, yaks, geese and chicken, a kind of alpine Bullerbü.  At the age of 20, Bachler had to take over the farm. He then raised conventional milk production with easily granted loans. But the subsidies were changed. Eventually the milk price collapsed, the debts remained - despite the switch to alternative farming.

When Klenk learns that the Raiffeisenbank wants to auction off the farm, the  journalist does not react by writing an article but starts crowdfunding via social media. 13,000 Facebook users donated 420,000 euros within two days. Bachler was debt-free.

Klenk does an internship with the farmer and discovers his own past. The farmer comes to Vienna for an internship at the magazine "Falter" and gets to know the eating and thinking culture of the Bobos.

A modern fairy tale with a sequel: Klenk researches with his characteristic verve about the pig industry and the EU's agricultural policy.  Bachler tries to find the Bobos in Vienna, who are supposed to become customers of his products. He seeks partners among the farmers who, like him, find hardly any economic basis when they produce close to nature.

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